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General Tire has its origins in the US, being established in Ohio in 1915 as The General Tire & Rubber Company. The tyre division is now owned by German tyre giant Continental after the GenCorp Inc. conglomerate sold it in 1984, while other offshoots of the original business focus on rocketry and aeronautics. The General Tire brand specialises in ultra-robust and durable tyres for SUVs, 4x4s, and workhorse vehicles such as trucks, buses and construction vehicles. Due to the nature of this specialisation, it’s no surprise that General Tire focuses on innovative testing techniques to ensure their tyres stand up in the most demanding environments, efforts that date back to 1959 when they opened the world’s largest tyre testing facility in Texas.